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The Multiple Listing Service Is The Most Powerful Marketing Tool Ever Created To Sell Real Estate. It's Time Tested & Proven!
FACT: Today more than 90% of all homes are sold as a direct result of the MLS Systems enormous targeted exposure.
FACT: 60% of Home Sellers first try to sell their homes on their own.
FACT: Only 16% of all home sales are completed By Owner.
FACT: 9 out of 10 homes sell through the Multiple Listing Service (MLS)
FACT: Homes listed on the MLS average net proceeds of 7% higher than homes For Sale By Owner without MLS.
FACT: Less than 5% of Listing Agents actually sell the property that they list.
What Is The MLS?
Multiple Listing Service (MLS) (also Multiple Listing System or Multiple Listings Service) is a database which allows real estate brokers representing sellers under a listing contract to widely share information about properties with real estate brokers who may represent potential buyers or wish to cooperate with a seller's broker in finding a buyer for the property.
How Is It Used?
The purpose of the MLS is to enable the efficient distribution of information so that, when a real estate agent is introduced to a potential home buyer, he/she may search the MLS system and retrieve information about all homes for sale in a given area or price range, whether under a listing contract by that agent's brokerage or by all participating brokers. The MLS combines the listings of all available properties that are represented by brokers who are both members of that MLS system and of NAR (the National Association of Realtors in the US).
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Increased Exposure
By listing on MLS you will get significantly more exposure for your property since all agents and brokers look there to find homes for their clients. The vast majority of home buyers use agents.
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Quicker Sale
Since your home has wider exposure, more agents and brokers will bring buyers to your home and it should result in a quicker sale.
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Discounted Commission
You will only need to pay the buyer’s agent/broker commission, which is typically 2 – 3% depending on your local area.
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Still Sell By Owner
You can still sell your home by owner and pay no commission. Unlike listing with a traditional full-service agent, you are not obligated to pay a commission if you find a buyer on your own.
Here's what a successful ListWithFreedom.com customer said about working with a buyer's agent:
We listed our home and paid 2.8% commission to the buyer's agent. It was worth it. Most people buying a house only feel comfortable working with an agent. If you do not cooperate with agents I feel you are throwing away the majority of your buyers.
-- Andrea Nardolillo, Delray Beach, FL
Can Anyone Access the MLS?
Most MLS systems restrict membership and access to real estate brokers (and their agents) who are appropriately licensed by the state (or province); are members of a local Board or Association of REALTORS; and are members of the trade association (e.g., NAR).
A person selling his/her own home (i.e., acting as a for sale by owner) cannot put a listing for the home directly into the MLS. Similarly, a properly licensed broker who chooses to neither join the trade association nor operate a business within the association’s rules cannot join the MLS.
What About “For Sale By Owner”?
For Sale By Owner (FSBO; ['fɪz,bou]) is a term that describes a piece of real property that has been offered for sale directly by its owner. The owner has not solicited the help of a real estate broker, implying that no real estate commission is associated with the property. In recent years, the term has been used more broadly to describe the process of marketing, buying, and selling of real property without the representation of a real estate broker.
Many sellers who choose to sell via FSBO do so to avoid paying a commission to a broker, typically 6% of the selling price of the property in many parts of the US. Commissions can range between 5% and 7% in different markets across the U.S.
According to a press release by the National Association of Realtors (NAR) about their most current annual survey of real estate consumers: 2005 National Association of Realtors® Profile of Home Buyers and Sellers (NAR 2006):
List With Freedom™
When you List with Freedom™, you get the best of both worlds. You get to sell the house on your terms fully controlling the process, but you get the enormous benefit of listing on the MLS, getting maximum exposure unparalleled by any other means of selling real estate.
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