The For Sale Sign, MLS and sales price are far more influential in the sale of your home than all other sales or marketing techniques combined. Although not common knowledge, newspaper advertising, TV cable access real estate showcase programs and open houses are mainly implemented to generate future leads and listings for agents and brokers, not for marketing your home in particular. These sales techniques help to justify that the agent / broker is "earning" their commission for listing the property.

Remember about 90% of all U.S. home sales are directly generated by listing on the MLS. Thus, these other methods of advertising serve primarily to enhance the professional presence of the real estate agent in their market, placate their sellers and encourage them to believe that they are getting more bang for their buck.