MLS services provide far greater exposure than traditional for sale by owner (FSBO) marketing and advertising efforts. Relying on the traditional marketing and advertising associated with a FSBO plan (newspaper ads, unprofessional yard sign, open houses, fliers, word of mouth, etc.) is limiting, at best. Also, advertising your home for sale in the newspaper can become an expensive proposition. In most cases, real estate companies run newspaper ads to attract new buyers and new listings, more than to sell any home in particular.
Ultimately you may find that most qualified buyers want or need the assistance of real estate brokers and agents. Thus, your property will be exposed to more qualified buyers through the MLS network accessed by Realtors®. Also, agents and brokers will feel more comfortable dealing with you knowing that their commissions are protected.
Qualified buyers are those who have both a real motivation to buy and the financial ability to buy. The truly professional real estate agent will ensure that their buyers are pre-approved for financing before showing them homes in their area. Also, having a real estate professional accompany a potential buyer to your home may add a measure of safety for your family. You will not have to be alone with a stranger in your house who simply states that they are a buyer.
